Wealth Woman Academy · 12-week cohort
A faculty-led cohort that takes you from where you are now to a working installation of the Category Of One Business System™ — positioning, marketing, sales, and metrics. Built, not theorised. Capped at 24 operators per cohort.
By week 12
A one-page positioning doc your team and your buyers can both read: named category, who you're for, who you're not for, what you sell, why someone chooses you over the obvious alternative.
A message map, a lead-magnet engine running on at least one owned channel, and a 7–14 touch nurture sequence converting subscribers to qualified inquiry.
A documented sales playbook: qualification scorecard, conversation flow, follow-up cadence, and a CRM hygiene standard. Built so a second person could run it within 30 days of training.
The eight numbers that tell you whether the system is working — pulled into a single weekly view you actually open. Decision velocity goes up the moment the dashboard exists.
Deliverables are reviewed by faculty at week 4, week 8, and week 12. You leave with artefacts your team can use, not a notebook of insights.
Week-by-week
Scorecard re-run with faculty. Audit of current positioning, current revenue mix, current bottleneck. Selection of the category you're going to own. By end of week 2: a draft positioning hypothesis.
Refining the positioning against buyer interviews. Writing the one-page doc. Faculty review at week 4. Deliverable: positioning document signed off.
Building the message map: hero claim, supporting claims, proof points, objections handled. Selecting the one owned channel you'll build on first. Drafting the lead magnet.
Lead magnet shipped. Nurture sequence written and scheduled. Faculty review at week 8. Deliverable: marketing system collecting leads.
Qualification scorecard. Conversation flow. Follow-up cadence. Pricing architecture if it's broken. Role-play sessions with faculty and peers.
Building the metrics dashboard. Designing the weekly operating cadence that holds the system after the cohort ends. Final faculty review at week 12. Deliverables: dashboard live, cadence in calendar.
Who it's for
Who it's not for
Faculty
Founder · Senior Faculty
Leads the positioning and personal mastery modules. Built the system across a decade of 1:1 work.
Certified Faculty · Named at enrolment
A senior faculty coach holds week-to-week delivery — sessions, deliverable reviews, and direct feedback. You'll know who before you commit.
Each cohort includes guest sessions from operators inside the proof bench — the women whose case studies you've read.
Academy outcomes
Came in running a solo coaching practice at $84k ARR — fully booked, capped, no leverage. Used Academy to install the four pillars and convert the practice into a productised group offer.
By month 14 (Academy + continuation work), $612k ARR with the founder bottleneck removed from delivery. Academy did the install; the system kept compounding after.
$84k → $612k ARR
Used the cohort to build the marketing system and metrics dashboard, then launched a recurring revenue tier alongside her existing high-ticket line. Membership tier hit profitability in month four.
The win wasn't a single number — it was that Academy gave her the operating cadence to run two product lines without dropping either.
$0 → $38k MRR (recurring tier)
Investment
Full pay, three-month payment plan, or six-month payment plan available. The number reflects what we charge for 12 weeks of senior-faculty delivery, deliverable reviews, and a capped cohort. Discussed in full on the application form.
Cohorts run quarterly. Next cohort dates and the named cohort lead are confirmed at enrolment.
Apply for the next cohort
Not sure if Academy is the right tier?
The diagnostic places you against the four pillars and tells you whether Academy is the right room — or whether Membership or Inner Circle is the better fit.